Can you call yourself a “Diabetes Coach”?🔥

You know how marketing coaches often tell you to “niche down” so people get a clear picture of who you serve?
It’s sound advice… but here’s the catch….

(This is the part that your business coach just doesn’t know.)

If you’re a coach or holistic practitioner, you don’t want to make your niche a specific medical condition.

Let me explain…

The other day, Lara – a super-smart MD – reached out to me because she was at a crossroads.

Lara’s been helping her diabetic patients lower their A1C in her medical practice and wanted to start working with people in other states, even though she’s not licensed in them.

So she hired a business coach.

Her business coach suggested she start calling herself a “Diabetes Coach” and working with people worldwide.

She was excited because it felt aligned with her expertise…

But, she didn’t know that it was risky to call herself a “Diabetes Coach.” 🔥

Lara had NO idea that she couldn’t just call herself a “Diabetes Coach” in her medical practice and work with people everywhere.

It just doesn’t work that way from a legal perspective.

My team and I had to take Lara through a TON of areas to help her figure out how to move forward expanding her medical practice AND assess whether she should create a coaching business as well.

Here’s the gist of what I talked with her about when we connected:

✅ 1. Credentials, Credentials, Credentials!

• What’s your professional training and background?
• Where are you already licensed to practice?
• Have you done training as a coach (outside of the practice of medicine)?

✅ 2. How do you want to work 1-on-1?

• Do you prefer virtual telehealth or in-person appointments as a doctor?
• Do you want to work with people everywhere as a coach?
• Do you want to offer lab testing, maybe through Evexia or Rupa Health?
• What about supplements – thinking of using Fullscript for that?

✅ 3. What lights you up?

• Are you really passionate about diabetes in particular?
• Do you want to be known as a world-renowned medical expert about diabetes?
• Or do you care more about helping people everywhere understand how to balance their blood sugar?

✅ 4. What title is important to you?

• How important is it to you to be known as a “doctor”?
• Are you comfortable with the title of “coach”?
• How do you want to position yourself in the marketplace?

See why it’s not as simple as “just creating a niche”, slapping “coach” after your name, and calling it a day?

Lara, like many of you, wanted to be sure she was doing things the right way, without risking her medical license.

She wanted to stay safe legally while exploring new opportunities.

After working through all those questions (and more!), Lara got clarity on what she could and couldn’t do across state lines. 🦺

Does this resonate with you too?

Legal Love™ Tip: When it comes to working across state lines, being legally safe is non-negotiable.

It’s tempting to follow what a colleague or that cool doctor online is doing, but here’s the thing…

Not everyone knows the rules.
But you need to.

I want you to get legally smart so you can stay safe.

The Protect Your Practice Package has these answers you need so you can niche correctly and expand your reach… without legal risk.

That’s exactly why I spent hours and hours creating it for you as a one-stop legal shop.

Learn more and enroll here through this Friday, October 18.

Here’s to clearing up any confusion and staying safe while growing your online reach!

Know exactly how to protect yourself from legal missteps (like calling yourself a “Diabetes coach” without understanding the implications). The “Protect Your Practice Package” has the answers you need. Learn more here.