My Team

Lisa Fraley, JD, CHHC AADP
Legal Coach & Attorney

If you haven’t guessed yet from the blonde hair and bright dresses, Lisa’s definitely not your typical lawyer.

She’s an attorney, Life Coach and Certified Holistic Health Coach combined her powerful legal experience with her caring coaching skills and carved out a new niche as a Legal Coach® (and even trademarked the name!)

Her multi-6 figure business has helped hundreds of heart-centered biz owners get legally covered and exhale with relief as they protect their biz and brand.

Reach Lisa at

Heather Lienenbrugger
Chief Operating Officer
& Lead Coach

Heather combines her corporate online marketing and strategic planning experience with being a Certified Holistic Health Coach and Business Coach as Creative Marketing Director at

Heather and Lisa have been business BFFs since they met at the Institute for Integrative Nutrition in 2011 and is thrilled to be Lisa’s right-hand gal.

She manages Lisa’s marketing strategy, content creation, affiliate support, launch planning, team leadership, Legal Chats, speaking inquiries and so much more.

Reach Heather at

Michelle Schweitzer
Accounting & Financial Specialist

Michelle’s experience stems from working in higher ed – admissions, enrollment, and finance – bringing all the systems together in information technology. She also works with several authors as a copyeditor to help ensure their stories are ready to be shared. She brings all this experience to the table as our Accounting & Financial Specialist.

She is a huge music lover and believes that music can change a person’s frame of mind – *Focus on the Good* – It’s Everywhere! Music brings people together and she travels far and wide to join music family at events all over the world.

Katrina Hubbard
Web Master

Katrina is a quirky creative and graduated agency nerd who decided to combine her technical and creative expertise to start OnPIRE.

She has been working with Lisa since 2017, now managing all on-going website maintenance, squashing those pesky bugs and conquering the larger projects that come our way.

Her favorite foods are nachos and ice cream (but certainly not at the same time). She also relishes in the values: efficiency and honesty, two other things that are also quite delish.

Scott Fraley
Digital Marketing Guru
& Husband Extraordinaire

Scott is a Digital Marketing expert who provides the brains behind the scenes when it comes to digital marketing strategy, SEO, VSEO, Google Analytics and all things related to digital media channels.

He has over 15 years of digital marketing experience, including working with Cox Automotive where he repeatedly won Salesperson of the Month, and also managed to bring home the trophy for Salesperson of the Year for the New England region.

He’s also an avid mountain biker, hiker, and fisherman who loves the outdoors – and an incredible husband.

Reach Scott at