Don’t make this mistake with your affiliates
You may have seen in the media a few weeks ago that the SEC made an example of Kim Kardashian for failing to OVERTLY disclose that she was being paid to promote crypto. 💵
(By the way, the SEC said that solely using the hashtag #ad in the post was not sufficient disclosure of her relationship with EthereumMax.) ❌
KK had to pay a hefty fine.💰
(Yep, they made an example out of her.)📸
Crypto has had a rough time as of late for sure.
But, before you think you’re “too small” of a biz compared to KK for the SEC to be watching over your shoulder, you can never be too sure – or too safe.⚖️
Legal Love™ Tip: Always disclose paid promotions or affiliate relationships in an obvious way.
If you’re posting a product or service you love and you’re receiving any kind of compensation (including payment, free gifts or discounts), you must spell it out clearly in an affiliate disclosure: 📃
1. Be sure that you include the affiliate disclosure next to/near the promo on social media or on your website. It can’t be far away in the footer or on another page… or solely using #ad. ⚠️
2. The disclosure needs to be conspicuous – which means it cannot be in a teeny tiny font that’s hard to read. 👀
3. If you’re promoting something on your website, be sure to include a full affiliate disclosure in your website terms (like the language in my DIY Website Disclaimer).💯
4. If you aren’t sure which words to use in the disclosure, have a quick listen to my Legally Enlightened podcast episode #73 called “Answers About Affiliates”… I tell you exactly what to say. 🎤
This is an opportunity to learn from KK’s mistake and tighten things up in your OWN biz with your OWN affiliate promos.✅
Questions about disclosing affiliate relationships? Just hit reply and we’re happy to help.
Here’s to not getting in trouble when you’re promoting other people’s stuff!
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