Don’t make this mistake with your affiliates

by | Dec 19, 2022 | Affiliates

Annnnnnd here’s why if you’re a biz owner or influencer, you ALWAYS want to disclose paid promotions or affiliate relationships – and make it OBVIOUS….📣

You may have seen in the media a few weeks ago that the SEC made an example of Kim Kardashian for failing to OVERTLY disclose that she was being paid to promote crypto. 💵

 

 

(By the way, the SEC said that solely using the hashtag #ad in the post was not sufficient disclosure of her relationship with EthereumMax.) ❌

KK had to pay a hefty fine.💰

(Yep, they made an example out of her.)📸

Crypto has had a rough time as of late for sure.

But, before you think you’re “too small” of a biz compared to KK for the SEC to be watching over your shoulder, you can never be too sure – or too safe.⚖️

 

 

Legal Love™ Tip: Always disclose paid promotions or affiliate relationships in an obvious way.

If you’re posting a product or service you love and you’re receiving any kind of compensation (including payment, free gifts or discounts), you must spell it out clearly in an affiliate disclosure: 📃

1. Be sure that you include the affiliate disclosure next to/near the promo on social media or on your website. It can’t be far away in the footer or on another page… or solely using #ad. ⚠️

2. The disclosure needs to be conspicuous – which means it cannot be in a teeny tiny font that’s hard to read. 👀

3. If you’re promoting something on your website, be sure to include a full affiliate disclosure in your website terms (like the language in my DIY Website Disclaimer).💯

4. If you aren’t sure which words to use in the disclosure, have a quick listen to my Legally Enlightened podcast episode #73 called “Answers About Affiliates”… I tell you exactly what to say. 🎤

This is an opportunity to learn from KK’s mistake and tighten things up in your OWN biz with your OWN affiliate promos.✅

Questions about disclosing affiliate relationships? Just hit reply and we’re happy to help.

Here’s to not getting in trouble when you’re promoting other people’s stuff!