episode 61: Laura Belgray on 3 tips for writing
“words that sell”
Copywriter Laura Belgray is known for teaching you how to write “non-sucky”, swipe-worthy copy by adding visual details to your writing and bringing in flair, style and your unique personality so you can generate sales through the intentional use of words.
In this episode, Laura shares 3 practical tips for how to write e-newsletters, sales pages and opt-ins in a way that makes people buy from you after reading your work.
in this episode Laura and I discuss:
- Tip 1: Write with “The Steven Spielberg” Test in mind. Could a movie director can bring your words to life?
- Tip 2: Journal everything you see and hear based on the details, no matter where you are.
- Tip 3: Write about real people with kindness or change key details.
- When can you take artistic liberty vs. when are you making a false claim?
- The important difference between “copywriting” and “copyrighting”
- Why Laura defines copywriting as all of the words you use for your business
- The legal side of copyrighting and why Lisa believes it creates an energetic boundary
- When you should share an idea vs. when you should keep it to yourself before acting on it to protect yourself.
more about Laura:
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her her work with hundreds of clients (including online biggies like Marie Forleo, Mastin Kipp, Amy Porterfield and Kate Northrup) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your “buy now” button. Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV — and don’t skip the commercials — you just might see her words on air.
This podcast is attorney advertising and does not establish an attorney-client relationship. It is educational and informational and not legal advice. Always work directly with an attorney about your specific situation. References to clients include truthful statements from real clients but their names have been changed to protect confidentiality. These client stories are not a guarantee, warranty, or prediction regarding the outcome of your legal situation. They are shared purely to educate and inform you about potential general legal issues that may arise in business. Guest experts have not been compensated for their interviews.