episode 63: Luisa Zhou on 3 tips
to reverse-engineer your next launch

I’ve invited business coach Luisa Zhou, powerhouse business coach (with a surprising background!), to share her best tips on how to maximize your income with your next launch.

In this episode, you’ll learn 3 tips how to reverse-engineer your next launch, including why you might want to offer a “first steps” course to your tribe, how to know what to charge, and why you should never charge your “worth”.

listen to the podcast here:

in this episode Luisa & I discuss:

  • Tip 1: Why you should offer a “First Steps” course instead of a signature flagship course
  • How to know what to include in a “First Steps” course
  • Tip 2: Why you want to work with one on one clients first and then create your course
  • Why you want to prime your list
  • How to know what to charge for your course
  • Tip 3: Why you never want to charge what you’re “worth”
  • The best way to make personal connections with your clients (it’s not what you think!)
  • How Luisa knew she needed to get her business legally covered   

more about Luisa:

Luisa Zhou is the creator of the Employee to Entrepreneur system which teaches people how to leave their day job and start their own six-figure plus business working for themselves. She’s helped hundreds of students, including health and business coaches, designers, copywriters, and consultants, and shown them how to launch businesses that generate anywhere from 30K to 100K in a matter of months. She has appeared in numerous online and print publications including Forbes, Inc, Entrepreneur, Success magazine, and more.

A graduate of Princeton University, Luisa majored in electrical engineering and minored in robotics. Before starting her own business, she worked as an International Space Station engineer for Boeing, a mobile payments start-up co-founder, and a digital advertising manager. She lives in New York City with her husband.


Join Luisa Zhou’s 10-day LIVE Weekend Empire challenge starting May 4, 2019 (with daily livestreams and feedback) HERE. Learn the step-by-step process that takes the guesswork out of building your own coaching or consulting empire, even when you don’t have a lot of time and don’t know what to do


Easy Legal Steps – download the first book chapter free!

This podcast is attorney advertising and does not establish an attorney-client relationship. It is educational and informational and not legal advice. Always work directly with an attorney about your specific situation. References to clients include truthful statements from real clients but their names have been changed to protect confidentiality. These client stories are not a guarantee, warranty, or prediction regarding the outcome of your legal situation. They are shared purely to educate and inform you about potential general legal issues that may arise in business. Guest experts have not been compensated for their interviews.