Even smart cookies (like me!) struggle with marketing. This helped.
Let’s just call a spade a spade: I am a smart cookie, and I know you are too. #ownit
I have a law degree, a Life Coach Certification through Coach U (the same certification as Marie Forleo, by the way!), a Health Coach Certification through the Institute for Integrative Nutrition, and I am a Certified Fitness Instructor through the American Council on Exercise. #perpetualstudent
I’m not saying that to brag. I’m saying it because even with ALL of this education, I only had a vague idea of how to do online programs or marketing before I took B-School. I truly had no clue.
As recently as 4 and a half years ago, I didn’t even have an e-newsletter. I didn’t “have a list” to speak of. It’s embarrassing to admit, but I didn’t have any kind of a marketing plan at all.
I was doing 1-on-1 legal coaching only via word of mouth and a little Facebook posting here and there.
I’m not kidding. That was it.
I thought there must be some secret to online marketing that I didn’t know about.
For years it felt overwhelming to me to come up with an e-newsletter marketing calendar, social media planner, and all the online stuff you hear about.
Even now, I hate to plan too far ahead because I like freedom in my calendar. The maverick archetype in me also rebels a lot and says: “Do I really need to do that much? Am I missing something if I don’t post on social media every day or don’t send a weekly newsletter? I don’t want to be on Facebook all the time.”
The whole marketing piece felt unclear. (Can you relate?) I just want to feel authentic, come from service, and share what – and when it – feels good.
Enter Marie Forleo and B-School. You’re probably getting a lot of e-mails about B-School right now. Here’s how Marie has helped me.
When I discovered B-School, I learned that marketing didn’t have to be so “much”. It didn’t have to feel like a chore or like something I HAVE to do. It could be light and ease-filled and organized.
Marie said when you start running your business like a “pro”- taking it seriously and focusing on making a difference, doors will open for you. She also gave me permission NOT to do the things you “should” be doing if they don’t feel right. (Amen to that!)
When Marie started doing what felt good to her, her business expanded by thousands of B-School students and she started making MILLIONS of dollars. She’s a total multi-millionaire!
Not only does she run an uber-successful B-School each year (doors are opening soon!), but she’s been on “Super Soul Sunday”, given a “Super Soul Session” at one of Oprah’s live events, and been a coach on “The Steve Harvey Show”.
Watch Marie’s video #2 HERE to hear more about how to run your biz like a pro and how she made millions.
I hope you enjoy the video and you’re as inspired by Marie as I am.
The doors to B-School are opening very soon so watch for more info about how to enroll.
The other big gift from B-School is that it brought my legal wonder-twin Gena Shingle Jaffe and me together to become joint venture partners. We’ve combined the best of BOTH of our talents into Damsel goes bare™, a legal course that is both sparkly AND spiritual and full of legal templates for your business. Because of our B-School knowledge, we’ve had 5 successful online launches of Damsel goes bare™.
Mark your calendar now for a Facebook Live with Gena and me where we’ll share exactly how B-School brought us together to collaborate as biz partners.
And be sure to stay tuned for a sneak peek into Marie’s video #3 – a BEHIND-the-scenes look into B-School – coming soon!
Here’s to running your biz like a pro and to Marie for being such an amazing inspiration!
I fully believe in the power of B-School and these videos given my personal experience with the B-School course, community and experience. In full disclosure (like a good lawyer!), I need to tell you that I’ll earn a referral fee if you sign up for B-School through these links, but you should know that these videos and this course is AMAZING and I wouldn’t promote Marie’s work unless I fully believed in it. Promise.