How to Trademark in 2 steps – the search & the application

by | Aug 6, 2018 | Podcasts, Trademark & Copyright

Been thinking about Trademarking something for your business?

Maybe you want to Trademark your business name or logo but you have NO idea what steps to take.

Maybe you’re not sure if you really need to do a full Trademark Search or what’s involved with filing a Trademark Application.

Bottom line: Trademarking is all about protecting your brand. You can do it in 2 steps.

Your brand is the way you express to the world who you are and what you stand for as a business owner. Your brand is the backbone of your business and your livelihood – and you are allowed to protect it and keep it safe.

Trademarking is the federal protection given by the government to give you the exclusive rights to use your biz name, logo, tagline, program name, etc. in a certain context for 10 years – and you can even renew it over and over again. That means if someone else steals or uses your brand without your permission, you can go after them based on federal Trademark laws.

The thing is that Trademarking can look super-easy, but it’s actually quite tricky.

In this episode, you’ll learn about the Trademark Search and the Trademark Application. You’ll also learn why a Trademark Search is so important before you spend money on the Trademark Application. (This can save you THOUSANDS of dollars!)

Listen to podcast Episode 25 on iTunes HERE to learn how to trademark in 2 steps.

(Don’t have iTunes? Listen through my website here.)



In this 20-minute episode, you’ll learn:

  • The 3 main benefits of Trademarking.
  • Why it can be risky to do a Trademark Search on your own.   
  • The 4 key components to a Trademark Application.
  • Why a Trademark is an asset for your business with financial value – and a “crown jewel” for a business owner.
  • Why I align Trademarking with the crown chakra.

Be sure to grab your Tip Sheet for this episode HERE – no need to take notes!

(If you are thinking, “Whoa, Lisa! I have no idea WHAT I can even Trademark!”, you’ll want to first listen to my earlier podcast Episode 7 – “What You Should Trademark” HERE.)

Trademarks are one of the BEST ways to claim and protect your brand.

Here’s to learning how to Trademark in 2 steps!