Do you have a biz name or tagline to protect?
It’s important to trademark it.
A registered trademark gives you legal rights
for 10 years – and stops others in their tracks!
what is a registered trademark?
The purpose of a Trademark is to prevent others from copying key elements of your brand. It also tries to prevent brand confusion in the marketplace for consumers by setting brands apart.
Trademarking can appear to be deceptively easy, but it’s critical to register your mark in the right class and with a precise description based on how you plan to use it.
It can take 6-18 months and it’s not guaranteed – but it’s well worth the investment of time, energy and money when you receive legal rights for 10 years that you can renew again and again to enforce against Copycats and Swipers.
why do you need it?
If you’re passionate about your phrase or logo and see a lot of potential to use it for many years, Trademarking is one of the top ways to protect your brand. Hands down.
Not only do you gain certain legal rights in practical ways, but spiritually, this crowning achievement gives you peace and calm knowing your work is protected which supports your crown chakra.
You’ll want to Trademark your brand now so you:
Won’t find that someone beats you to the punch by trademarking the same or a similar name.
So you claim your rights now to a tagline or program name you LOVE!
So you protect your brand identity that you’ve worked so hard to build.
Keep your intellectual property safe so it’s not copied or swiped.
Uplevel your professionalism and legally protect your creative work.
Not gonna lie: Trademarking is tricky. It requires attention, accuracy and responsiveness. Don’t go it alone. You’re 50% more likely to have a Trademark granted if an attorney is involved. (Studies show it!)
Trademarking is a 2-step process. We start with Step 1 before we move to Step 2. Step 1 is to have a Trademark Search done to identify potential conflicts.
ready for Step 1 of the Trademark process?
The first step is to have a Trademark Search done to identify potential conflicts.
It doesn’t make sense to file a Trademark Application if someone else already has the same or similar trademark, so a Trademark Search that goes far beyond a simple database search or internet inquiry can save you time and money before you file your mark!
Here’s how it works:
I conduct the results of the Trademark Search and then we discuss the findings.
If it looks good that there’s a strong chance your Trademark would be granted (though nothing’s guaranteed), then we move to Step 2 which is filing the actual Trademark Application (which is a separate, additional fee).
If it looks bad due to existing Trademarks that might prevent the USPTO from granting yours, we STOP here – so you don’t waste your time or money.
what’s included?
- Trademark Search – I search various sources and databases to see if your desired phrase or logo is available or already taken. (The Trademark Search is for 1 phrase or logo only, so if you have multiple phrases to be searched, purchase separate Trademark Searches for each.)
- Trademark Search Prep Sheet – You receive questions to think through specific information about what you want to Trademark and how you plan to use the mark.
- 30-Minute Trademark Search Results Call – One-on-one with me to discuss the results of the Trademark Search and determine whether to move to Step 2 which is to file a Trademark Application (for a separate, additional fee).
the investment?
one payment of $397
two payments of $207
“Lisa helped us secure two very important trademarks and made the process unbelievably easy!“
Chris Winfield
Co-Founder & CEO of Super Connector Media
“Exciting news! Sewcial® now has a circle with an R in it! We are officially a REGISTERED TRADEMARK!“
My baby, my labor of love, Sewcial® was born from a few fun ladies, many bottles of wine, and a really cool business plan drawn on a napkin several years ago to craft authentic social experiences to sew together and create pillows, totes, jammies and more. In 2015, I never imagined that I would be adding an R with a circle next to my brand. This has been a long time in the works and it has finally happened!
Thank you to my now dear friend, Lisa Fraley for her legal love and enlightenment for getting for Sewcial® it’s capital R with a circle around it.
Melissa Barton
Founder, Sewcial®
“Lisa really kept me level-headed through the entire Trademark process.”
WOW! What a journey! Thank you again for everything! You really kept me level-headed through this entire Trademarking process and I am so relieved that Hustle and Flow® is now a registered trademark!
I received the official document from the USPTO the other day before a dance class and I made an announcement to my team and dance students and it felt so good! Thank you so much!
Stephanie Harmon
Owner/Director at Hustle and Flow®
“Lisa! THANK YOU SO MUCH for making this Trademarking process easy for us, and for stepping in when we’re unsure of what needs to be done.“
As the head of a Client Care team with many moving parts, it’s a privilege to see you in action. Many thanks for all you do for my business coach client Lesli Bitel – I know you are her legal guiding light.
Abi Paine
Client Care Team, Lesli Bitel International
