When to Use a Privacy Policy
I am all about privacy. Especially when it comes to the legal stuff.
You may have heard the term “Privacy Policy” but you may have no idea what it is or when you need to use it.
Enter the Privacy Policy.
I want to tell you about what happened with my client Bridget (not her real name, BTW). Bridget is an acupuncturist.
She wanted to run Facebook ads and Twitter ads that direct people to her opt-in page where they enter their name and e-mail address to get the details for her upcoming webinar.
Bridget reached out because when she was setting up her social media ads, she learned that the social media company required her to have a Privacy Policy on her website.
She had no idea what a Privacy Policy even was – other than the fact that, well, she guessed that it has something to do with protecting privacy.
Legal Love Fact: In the entrepreneurial world, you actually have an obligation to keep others’ information safe when they share it through your website.
Yep!
I know – in this crazy digital-age we live in, with the breaches of security with the US government, Equifax credit bureau, countless department stores, grocery stores and even accounting firms, let’s face it:
It’s almost impossible to guarantee that you can keep someone’s info safe. But here’s the thing…legally, you still have to TRY.
How do you do that exactly? You post a Privacy Policy on your website.
You want your website visitors to know that when they visit your website and sign up for your opt-in gift or to join your tribe, you will do your best to keep their personal info safe from Copycats and Swipers.
Not only does it show your professionalism, but it builds trust with your website visitors too.
In this episode I share:
- What does a Privacy Policy do?
- What’s considered “personal information” that you need to keep private?
- When do you need to use a Privacy Policy?
- Where to put your Privacy Policy on your website
- Why I align a Privacy Policy with the heart chakra
And be sure to grab your podcast Privacy Policy Tip Sheet HERE for EXTRA info.
When I told Bridget about the Privacy Policy and she knew what to get in place on her website, she was BEYOND excited because that meant she could run her Facebook and Twitter ads for her webinar and move ahead with her launch.
She felt like she was upleveling her professionalism as a biz owner and following the social media company’s rules. At the same time, she was wrapping her website visitors up in a furry blanket of Legal Love and building trust with them too.
And that’s what I want for you too, my friend!
If you don’t have a Privacy Policy on your website yet, be sure to do that. You can find out more and get one here.
Here’s to getting legally covered with a Privacy Policy!
