I am all about privacy. Especially when it comes to the legal stuff.
I want to tell you about what happened with my client Bridget (not her real name, BTW). Bridget is an acupuncturist.
She wanted to run Facebook ads and Twitter ads that direct people to her opt-in page where they enter their name and e-mail address to get the details for her upcoming webinar.
Legal Love Fact: In the entrepreneurial world, you actually have an obligation to keep others’ information safe when they share it through your website.
I know – in this crazy digital-age we live in, with the breaches of security with the US government, Equifax credit bureau, countless department stores, grocery stores and even accounting firms, let’s face it:
It’s almost impossible to guarantee that you can keep someone’s info safe. But here’s the thing…legally, you still have to TRY.
You want your website visitors to know that when they visit your website and sign up for your opt-in gift or to join your tribe, you will do your best to keep their personal info safe from Copycats and Swipers.
Not only does it show your professionalism, but it builds trust with your website visitors too.
- What’s considered “personal information” that you need to keep private?
She felt like she was upleveling her professionalism as a biz owner and following the social media company’s rules. At the same time, she was wrapping her website visitors up in a furry blanket of Legal Love and building trust with them too.
And that’s what I want for you too, my friend!