2 big risks when doing a Trademark search
The #1 question I receive from business owners who’ve developed a fabulous brand that they want to protect, but they’ve only got a shoestring budget, is…
“Can I do a Trademark on my own without a lawyer?”
Trademarking is all about protecting your brand.
The first step is to do a Trademark Search.
The purpose of a Trademark Search is to identify potential conflicts with existing registered Trademarks so you can assess whether it’s wise to move forward with a Trademark Application.
I recommend that you have an attorney help you with the Trademark Search, but clients often ask me, “What are the risks if I do a Trademark Search on my own?”
Don’t have iTunes? Listen on my website HERE.
In this episode, you’ll learn:
- What a Trademark is and how it protects you
- The main benefit of Trademarking
- 2 big risks of doing a Trademark Search on your own
- What can happen if you rely solely on an “initial search” in the USPTO database
- Why what is “confusingly similar” to the USPTO might not be apparent to you
- Why I recommend having a lawyer experienced in Trademarking help you with a Trademark Search
- Why I believe having a Trademark is a “crown jewel” for a small business owner
As always, I believe you’re set free to do your best work and create anything that you want when you get legally covered in a loving way.
Here’s to getting legally enlightened when it comes to Trademarking!
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