2 big risks when doing a Trademark search

by | Oct 21, 2019 | Trademark & Copyright

The #1 question I receive from business owners who’ve developed a fabulous brand that they want to protect, but they’ve only got a shoestring budget, is…

“Can I do a Trademark on my own without a lawyer?” 

Trademarking is all about protecting your brand. 

The first step is to do a Trademark Search. 

The purpose of a Trademark Search is to identify potential conflicts with existing registered Trademarks so you can assess whether it’s wise to move forward with a Trademark Application. 

I recommend that you have an attorney help you with the Trademark Search, but clients often ask me, “What are the risks if I do a Trademark Search on my own?” 

Listen to Episode 88 on iTunes HERE to learn the 2 biggest risks to watch for when doing a Trademark Search on your own.

Don’t have iTunes? Listen on my website HERE.


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In this episode, you’ll learn:

  • What a Trademark is and how it protects you
  • The main benefit of Trademarking
  • 2 big risks of doing a Trademark Search on your own 
  • What can happen if you rely solely on an “initial search” in the USPTO database
  • Why what is “confusingly similar” to the USPTO might not be apparent to you
  • Why I recommend having a lawyer experienced in Trademarking help you with a Trademark Search 
  • Why I believe having a Trademark is a “crown jewel” for a small business owner 

As always, I believe you’re set free to do your best work and create anything that you want when you get legally covered in a loving way.

Here’s to getting legally enlightened when it comes to Trademarking!