episode 88: 2 big risks when doing a trademark search

The first step to Trademarking your brand is to do a Trademark Search. The purpose of a Trademark Search is to identify potential conflicts with existing registered Trademarks so you can assess whether it’s wise to move forward with a Trademark Application. I recommend that you have an attorney help you with the Trademark Search, but clients often ask me, “What are the risks if I do a Trademark Search on my own?”

In today’s episode, we’ll identify the 2 biggest risks to watch for when doing a Trademark Search on your own.

listen to the podcast here:

in this episode you’ll learn:

  •  What a Trademark is and how it protects you
  • The main benefit of Trademarking
  • 2 big risks of doing a Trademark Search on your own 
  • What can happen if you rely solely on an “initial search” in the USPTO database
  • Why what is “confusingly similar” to the USPTO might not be apparent to you
  • Why I recommend having a lawyer experienced in Trademarking help you with a Trademark Search 
  • Why I believe having a Trademark is a “crown jewel” for a small business owner
This podcast is attorney advertising and does not establish an attorney-client relationship. It is educational and informational and not legal advice. Always work directly with an attorney about your specific situation. References to clients include truthful statements from real clients but their names have been changed to protect confidentiality. These client stories are not a guarantee, warranty, or prediction regarding the outcome of your legal situation. They are shared purely to educate and inform you about potential general legal issues that may arise in business. Guest experts have not been compensated for their interviews.