What You Should Trademark

by Lisa Fraley | Apr 2, 2018 | Podcasts, Trademark & Copyright

Have you been thinking about trademarking something? Like your logo or your business name? Not sure what trademarking really is – or what you SHOULD trademark?

I’m excited to share this week’s episode of the Legally Enlightened podcast so you can learn the basics about WHAT you can trademark for your business.

Trademarking is such an important way to protect your BRAND.

Trademarked logos and brand names are EVERYWHERE. When you think of some of your favorite famous brands, what brands come to mind?

Even right now, I’m sitting here at my desk looking at my Macbook Air and I see the Apple logo. I’m holding my Starbucks mug of warm tea and seeing their highly-recognized green mermaid logo. I’m wearing my black Lululemon yoga pants and see their upside-down horseshoe logo on my pant leg.

Trademarks are ASSETS for your business. (That means moolah for you.)

That’s why trademarking is so important. To have something to fall back on if Copycats and Swipers try to copy away your branding or steal your brand power. Not only can trademarks protect your brand if someone else uses it, but it also gives your brand greater VALUE.

Trademarks are a crowning achievement for your business that protect you in practical ways and connect your divine work to the greater whole.

Curious about what YOU can trademark in your business?

Listen to the basics about what to trademark (in less than 15 minutes!) in Episode 7 on iTunes here. (Don’t have iTunes? Listen through my website here.)